Zara Home Aoyama

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When the eightframe crew found out Zara was opening its new Zara Home Aoyama flagship a few minutes from our office we decided to check out the opening reception to see what all the fuss was about.

Zara, part of the giant Spanish apparel group Inditex, is a regular and recognizable face on city highstreets and shopping malls. Its home stores, however, are less common and Japan until recently only had two Zara Home stores in Osaka and Yokohama. The latest and first flagship store has opened in Tokyo’s affluent Aoyama area and to make itself a little more exclusive Zara teamed up with acclaimed filmmaker and photographer Mika Ninagawa for a series of exclusive shopping bags and a richly creative window display to celebrate the opening.

The opening party was full of celebs and socialites including Ninagawa and model Sen Mitsuji who was also DJing on the night. The store, which is brightly and elegantly lit, carries everything you need for your home from linen and cushions to cutlery and mirrors. The current collection takes inspiration from Amazonia, Turkey and resort style Bali.

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Zara Home gives some more choice to people interested in interior design and gives consumers some more options in a market which has been dominated by other international brands such as IKEA.

Written by
Paul McInnes
Photography
Austin James Rea